![]() They had this bahay kubo, and it’s just a simple and functional home. “Whenever my mother would go to work, she would leave me with my grandparents. “It’s very dear to me because I grew up in a bahay kubo,” Forlales says. ![]() CUBO’s modular bamboo homes can be assembled on-site in four hours. ![]() It has a steeply pitched, thatched roof constructed from nipa palm hardwood stilts for posts and bamboo slats for walls and floors. These tiny houses lend themselves to rapid construction, taking only a week to manufacture off-site and just four hours to assemble on-site.įounder Earl Patrick Forlales drew inspiration from the Philippines’ native bahay kubo, a hut-like structure typically found in rural areas and small towns around the country. Homegrown start-up CUBO is looking to reverse this trend with its modular homes made from bamboo. If left unaddressed, the housing shortage could affect as many as 12 million people by 2030. But with its increasing urbanization, a housing crisis looms: Out of a population of more than 100 million, an estimated 4.5 million Filipinos are homeless, with around 3 million homeless in Manila, the nation’s capital. Ivey ID: W25411.The Philippines is one of Southeast Asia’s fastest growing economies. Cubo Modular Inc: Managing demand for bamboo houses. To cite this case:Santiago, A., Rosenbloom, A., & Roxas, F. Evaluate the challenges of scaling up in social enterprises.ĭisciplines:General Management/Strategy Marketing.Analyze the need for a tight relationship among the different functional areas such as finance, production, operations, human resource management, and marketing.Assess the consequences of an organic digital marketing strategy during a company’s start-up phase. ![]()
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